Brand Translation / Art Direction / Problem Solving / Team Leadership / Mentoring
Organization is key, and sometimes a challenge, in a creative environment. Functioning as a point person for file execution, print production, brand alignment and consistency, digital asset management and problem solving, I streamline the workflow and creative process so the other members of the team can do their thing.
With over 25 years in the advertising industry, I've developed a specialty in Brand Translation. Working with Creative Directors and Art Directors I take their concepts and translate those ideas across all executions of a campaign. I’m a creative problem solver who creates highly-effective designs that exceed client expectations. Additionally, I’m a self-starter, very organized and an exceptional multi-tasker.
I have a vast amount of experience with printing having worked with multiple substrates and executed files per the specs of numerous vendors across the country. I possess expert knowledge of the benefits and limitations of large format, offset and digital printing. I can quickly resolve issues that may arise during the printing process so projects stay on schedule.